Visual Effects & Design
food.art
a food appeal stock video blitzkrieg
The pain:
Food appeal videos are expensive to produce
Avg. Stock footage = 50$-499$ per shot
Artlist = 299$-599$ (annually) & lacks the focus advantage
No customization options
The solution:
Ultra realistic CGI* table-top platform
driven by a food-specific targeted site
(CGI - Computer Generated Imagery)
The pros:
Scaleable & low cost
CGI setups can produce virtually unlimited shots
User customizable
Camera, lighting, plating and backdrops - all can be customized
Laser focused
The Cons:
CGI isn’t cost-effective for every kind of shot
we can flatten this via shot-based partnerships with leading table-top DOPs*
(DOP - Director of photography)
Basic math.
A food focused site - 88$ (annually) subscription
Personalized content premiums - 8$ per shot
B2B customisations -188$ (similar to Wix’s experts)
Automated food videos templates - 48$ per 30’ video
More math:
Artlist currently has 1Mil+ users
3.5% = $3.1m per year (basic users)
0.75% = $1.2m per year (premium users)
The bigger vision.
Car.art - Everything cars
Home.art - Interior design videos
Tech.art - Consumer electronics
Landscape.art - Virtual landscapes
Who's leading?
Yaron Yashinski - award winning visual effects designer and director. Creative directed & VFX supervised videos for Beyoncé, Coldplay, Sony, Pepsi & Netflix.
Led the following projects:
“The big picture” - Live interactivity for pre-recorded TV shows (Format was acquired by Talpa Networks in 2015)
2025 motion-capture robotic assistants for Keshet (2018)
Rafael’s interactive real-time platform for (2020)
OK, how much?
$500K Building the CGI food platform
$250K website & server
150K - hardware/software, legal and space
$300K marketing
Total of $1.2 Mil Seed.
A 12 months ninja:
Building CGI assets & renders - reaching approx 4000 shots.
(on going)
Video partners 500-1000 shots (on going)
food.art site
(4 months for Gen1)
Igniting marketing (In 8-10 months)
Ending with a game:
Only three of the food images in this presentation are REAL Can you tell which is which?